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RASSO JÖRG
BARTENSCHLAGER
General Manager of Al Masaood’s Power Division
With a customer-oriented and performance-driven corporate and entrepreneurial career spanning over 25 years, Rasso Jörg Bartenschlager is the General Manager of the Al Masaood’s Power Division, overseeing a team of 200 people. His solution-driven, can-do attitude has led to many notable achievements. This includes rewards for the Volvo Penta Aftermarket importer of the Year in 2016, the Yacht Support Center in the Middle East in 2018, hosting the Rolls-Royce Power Systems world distributor Conference in 2018 in Abu Dhabi and the highest growth in the Power-gen business in the Middle East in 2020.
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Without history, legacy, team & tech,
we cannot rewrite the future.
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Insights on energy, leadership & the future.
With COP28 UAE right around the corner, these are exciting times for the energy and sustainability sectors. It is a great honour for me to be a part of this COP with Al Masaood, where we will be showcasing Al Masaood Power Division’s innovative SHAMS+.
In the lead up to this year’s much anticipated COP28 UAE, let’s delve into the immense potential that AI offers in the evolving energy sector to meet the rising demand for cleaner, more efficient hashtag Energy Solutions.
The energy transition is a complex undertaking that requires both strategic planning and innovative solutions. According to a recent Statistical Review of World Energy by the Energy Institute, the UAE ranks as the 6th highest per capita consumer of solar energy in the world.
As nations around the globe shift towards more hashtag Sustainable Energy systems, the Middle East is no exception. The region is increasingly integrating Renewable Energy sources into its power grids, a move that is essential for a cleaner future.
At Al Masaood, our journey towards a greener future has been steadfast. As we look to the future, it's imperative that we come together to drive positive transformation in sustainability.
Undoubtedly, the road to net-zero carbon emissions will not be without its set of challenges. As fossil-heavy economies commit to tackling the greatest test of our times – the climate crisis – we will have to make serious concessions if we hope to reach targets.
Undoubtedly, the road to net-zero carbon emissions will not be without its set of challenges. As fossil-heavy economies commit to tackling the greatest test of our times – the climate crisis – we will have to make serious concessions if we hope to reach targets.
Latest press & media features.
As the energy transition intensifies, our sector faces pivotal moments. #RenewableEnergy is on a steep trajectory, and Digital Transformation is not just a trend but a necessity. With a potential 35% of global electricity generation stemming from renewables by 2025 and an estimated $11 trillion in renewable tech investments by 2050, the way forward is clear: adapt, innovate, and lead.
As the world grapples with climate change and resource scarcity, the oil and gas industry must balance economic growth with environmental responsibility. My latest article published in Oil Review ME delves into the innovative strategies and technologies that can help us improve efficiency and minimize our environmental footprint within the oil and gas sector. It highlights the critical role of artificial intelligence and automation in optimizing production, reducing costs, and minimizing waste.
There is no doubt that human actions – and inaction – have significantly contributed to climate change, led to devastating calamities across the globe, and deteriorated multiple habitats and ecosystems over the years.
With the demand for electric vehicles (EVs) on the rise, the need for efficient and accessible charging infrastructure is becoming more crucial. Localizing the EV charging manufacturing industry presents a unique opportunity for economic growth, job creation, and sustainability in the UAE and the MENA region.
General Manager Rasso Bartenschlager explains how Al Masaood Power Division is supporting the U.A.E. Net Zero 2050 strategic initiative through innovation and sustainable technologies.
Airborne deliveries allow for improved access to essential services such as healthcare and basic supplies.
Undoubtedly, the road to net-zero carbon emissions will not be without its set of challenges. As fossil-heavy economies commit to tackling the greatest test of our times – the climate crisis – we will have to make serious concessions if we hope to reach targets.
The UAE is making huge strides to diversify and shift from its heavy dependency on oil by investing in sustainable energy especially solar energy. But how do you ensure that even remote locations have access to green power?